Overview:Communication Wars: Our Internal Perpetual Conflict - Communication Wars: Our Internal Perpetual Conflict looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.Part I of the book deals with the theoretical aspect of communication. It examines communication in a historical context, beginning with national independence, and focuses on specific theories of mass communication including the Magic Bullet Theory, Diffusion Theory, and the Shannon-Weaver Model of Communication. This section also discusses behavior and communication, and introduces specific theorists such as Abraham Maslow and Edward Bernays. Part II revisits events and eras to apply these various theories, using them to enhance understanding of the role communication plays in our interpretation of history. Part III introduces Mutual Adjustment Theory, and Part IV charts possible courses for the future in educational reform and leadership training.Communication Wars highlights the practicality of public relations in our daily lives, and demonstrates how communication theories can be applied to our shared past.The book is a strong complement to standard public relations and communications textbooks.
This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603776973-9781621314738. It was written by the following authors: Daniel Walsch. Book Communication Wars: Our Internal Perpetual Conflict, which can be read online, published by the company: Cognella, Inc. Other books on similar topics can be found in sections: Politics, Reference, Society, Education, Language. The book was published on 2013-01-30. It has 140 pages and is published in Paperback format and weight g. File for download Communication Wars: Our Internal Perpetual Conflict has PDF format and is called communication-wars-our-internal-perpetual-conflict.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.
How to download book Communication Wars: Our Internal Perpetual Conflict?
1. Select the button you need.
2. Go to the file view page.
3. The link to the file will be available if you are logged into your account.
4. If you don't have an account, click Subscribe.
5. Enjoy your favorite book.