Overview:Internet Marketing and Big Data Exploitation - Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603728589-9781137488947. It was written by the following authors: I. Chaston. Book Internet Marketing and Big Data Exploitation, which can be read online, published by the company: Palgrave Macmillan. Other books on similar topics can be found in sections: Business, Law, Finance. The book was published on 2015-02-10. It has 287 pages and is published in Hardback format and weight 4777 g. File for download Internet Marketing and Big Data Exploitation has PDF format and is called internet-marketing-and-big-data-exploitation.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.


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