Overview:Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series - This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603728569-9780470011461. It was written by the following authors: Sean Meehan, Dominique Turpin, Kamran Kashani, John Walsh, Jacques Horovitz, Jean-Pierre Jeannet, Adrian Ryans. Book Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series, which can be read online, published by the company: John Wiley & Sons Inc. Other books on similar topics can be found in sections: Finance, Law, Business. The book was published on 2005-04-08. It has 324 pages and is published in Paperback format and weight 478 g. File for download Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series has PDF format and is called beyond-traditional-marketing-innovations-in-marketing-practice-imd-executive-development-series.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.


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