Overview:The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future - Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.Learn How To:Move from tactical to strategic designer, and gain a more influential leadership roleCreate strategy-led product visions the organization can rally around and deliverLead the unification of design, engineering, and business to mindfully craft outstanding user experiencesGo beyond obsolete roadmaps to implement product visions in a world that won't stop changingInfluence and improve the long-term direction of your business to effect real-world positive change

This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603726829-9780136654322. It was written by the following authors: Scott Kiekbusch, Laura Fish. Book The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future, which can be read online, published by the company: Pearson Education (US). Other books on similar topics can be found in sections: Photography, Art, Business, Finance, Law, Fashion. The book was published on 2020-06-28. It has 288 pages and is published in Paperback format and weight g. File for download The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future has PDF format and is called the-designers-guide-to-product-vision-learn-to-build-your-strategic-influence-to-shape-the-future.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.


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