Overview:Leisure Travel: A Marketing Handbook - For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism.A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more than 35 years of experience as a consultant and researcher to industry leaders, along with case examples of how to increase tourism and grow the leisure travel market.

This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603725684-9780130493170. It was written by the following authors: Stanley C. Plog. Book Leisure Travel: A Marketing Handbook, which can be read online, published by the company: Pearson Education (US). Other books on similar topics can be found in sections: Language, Reference, Law, Finance, Business. The book was published on 2003-08-05 00:00:00. It has 272 pages and is published in Paperback format and weight 431 g. File for download Leisure Travel: A Marketing Handbook has PDF format and is called leisure-travel-a-marketing-handbook.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.


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