Overview:International Sport Marketing: Issues and Practice - Routledge Research in Sport Business and Management - How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

This book is on page /a06b960ac9dc90216ed4e00b41bc8290/book/1603725641-9780367151096. It was written by the following authors: Michel Desbordes, Andre Richelieu. Book International Sport Marketing: Issues and Practice - Routledge Research in Sport Business and Management, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Finance, Sports Books, Business, Law. The book was published on 2019-04-29 00:00:00. It has 224 pages and is published in Hardback format and weight 408 g. File for download International Sport Marketing: Issues and Practice - Routledge Research in Sport Business and Management has PDF format and is called international-sport-marketing-issues-and-practice-routledge-research-in-sport-business-and-management.pdf. Other books you can download below. Our topcanal.eu site is not responsible for the content of PDF files.


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